People like to go out and have fun, whether it’s a regular Friday night in their hometown or a two-week vacation somewhere in Europe. Because of the high demand, investing in developing an event planning app may lead to great success – just look at Eventbrite, Songkick and YPlan. Let’s talk a bit about how to make apps like Eventbrite, touching upon the technical side of this mobile hangout business.
Variety of event planning apps
There are many sub-categories of event planning apps. They differ according to functionality, target audience, and technical implementation. Eventbrite, for example – the leader in the local event space – not only allows you to find events across the globe and buy tickets, but also lets you organize your own events and sell your own tickets through their platform.
YPlan has a very attractive business concept with its broad focus on events from World Cup screening parties to walking tours. Currently, YPlan operates in New York, San Francisco, Las Vegas and London.
Songkick has the special ability to find where your favorite artists are playing, and to alerts you if they are coming to a city near you. Of course, if your favorite artists has an upcoming show, then you can get linked directly to ticket purchasing.
There are also recommendation-based event apps, like LocalMind, that allow you to ask questions to other users who have checked in at a particular location or event. Whether you call it “event planning,” “event finding,” “event discovery,” there is a fair that there’s room for innovation, at least in your local area. We have plenty of ideas coming up later in this article. All you need is to hire a skilled development team – and that we can help you with!
Our experience with mobile event application development
Yalantis have developed several local event apps. One is similar to YPlan, offering ticking purchasing functionality but directed to a narrow target audience. Another app we’ve developed has an unusual feature for travelers who prefer hanging out in spots chosen by locals, rather than visiting must-see places advised by travel guides. The app gathers a community of special advisors – local inhabitants – who share their opinions and give some perspective on what it’s like to be a local and where the locals go (if you ever heard of the Like a Local app, the one I am talking about is similar).
Right now the competitors in the arena of event planning apps are increasingly rapidly in number. We receive more and more requests to develop “going out” apps. At the start, event apps may have centered around electronic tickets. Today, each app has at least one unique, standout feature. If you are stuck with ideas, but want to create an event app, then we can make a few suggestions. Our Yalantis team has been developing event apps since before they were mainstream.
Our experience in building going out event apps started with Brisk. Brisk is an event discovery app developed especially for London residents or visitors. Brisk allows to see what is happening around you through real-time photos. It is a very helpful feature for those who want to go out but aren’t sure which bar to choose, which restaurant to enjoy or where there is something fun going on.
How does it work? We integrated with Foursquare, and also implemented thorough monitoring and filtering of social media activity from London businesses, giving users real-time news on the integrated may in their iPhone Brisk app. We added indicators of distance to a point, and implemented check-in features. Since the app was developed for iOS only, we used Mapkit framework for displaying Apple maps and putting photos on the right location.
What technology event apps typically include
Finding the location of an event is vital, which makes integration with maps and geolocation services integral to any event app. Additionally, event apps allow for booking or purchasing tickets and social media integrations.
You can populate your app with events by pulling them from Facebook or Google + with links to where users can buy a ticket or register.
Another option is Eventbrite API. This API can add event management features to your existing site, and gives you access to rich local event data that can be used in your application.
You can – and should – establish partnerships with event organizers whether or not you rely on Facebook and Google+ or use the Eventbrite API. YPlan, for example, has a curation team, that works with event partners and keep an eye on what’s trending.
Booking events and purchasing tickets requires third party services like Stripe, Braintree or PayPal. Along with enabling online payments you can get a hint from Eventbrite and build a mobile box office for event organizers to accept payments, print tickets and collect attendee data on-site.
Obviously, building an app that lets event creators create events and sell tickets, and lets users search for events and buy tickets is fairly complicated. Market Research Report says:
The worldwide ticketing is a big cash cow — over $1 billion in gross ticket sales passed through Eventbrite’s platform last year alone, and online ticketing in the U.S. alone was estimated to be around a $4 billion business."
Eventbrite local venue owners may let users check in with their digital ticket by scanning the QR code on their phones. This eliminates the need to print out the ticket and makes the service more user-friendly.
If you don’t want to bother with selling tickets, there is an option to register free event online, allowing event organizers to promote even without selling.
There are several ways that you can integrate recommendations into your event app.
You can easily integrate Foursquare’s location-based social media service.
You can allow users to write recommendations directly in the app (in the early days you probably won’t have that many users striving to talk about places they visit, so this feature is advisable to include in later updates).
You can let users ask questions to other users who checked in at a given location, just like LocalMind does.
Or, you can hire locals, as advisors, to promote events based on their recommendations.
Read also: Taxi booking mobile app development
As you can see, there are a lot of opportunities in the realm of mobile event planning. If you feel inspired and ready to talk about event app development, let us know!