AI-Powered Sales Assistant Cuts Customer Request Processing Time by 90%

Growing demand overwhelmed the sales team – and the resulting delays were costing customers and employees

A major US electronics retailer was experiencing increasing interest in their products year over year. Good news for the business – but their sales department couldn’t keep pace. The VP of Sales and Head of Innovation contacted Yalantis to explore whether an AI assistant could help.

The problems were compounding. Sales specialists spent 2–5 hours manually preparing exhaustive answers to customer inquiries. While one rep worked to understand a single customer’s needs, ten more waited for responses. Slow replies led to incomplete information, frustrated customers, and lost sales.

Customer lifetime value was declining. Inconsistent engagement from overworked reps eroded trust and satisfaction. Frustrated customers were less likely to become repeat buyers or recommend the store to others.

The sales team itself was suffering. Dealing with unsatisfied customers and endless manual work caused burnout. Employees lost motivation and left. Hiring replacements didn’t help – training new staff slowed performance even further.

The retailer needed an AI assistant that could quickly answer customer questions, suggest suitable electronic devices, and transfer personalized interactions (pricing, discounts) to human reps. They asked Yalantis to validate whether this was feasible – and worth investing in.