From this webinar you know more about:

  • using historical data to optimize promotions
  • automating trade promotion management (TPM) with AI
  • transitioning from manual, spreadsheet-driven to automated processes
  • increasing sales and revenue through promotions that use internal and external data
About the author
Anton Hapieiev photo

Anton Hapieiev

Delivery Director, Head of Data/BI at Yalantis

Anton drives the company’s data-driven solutions, focusing on AI, machine learning, and business intelligence. His thought leadership spans topics like data strategy, supply chain optimization, and AI-powered recruitment, often featured in Yalantis webinars and articles.