Truhoo Real Estate Platform with 3D Tours, 50+ Search Filters, and Built-In Scam Protection

How we built search engine visibility into the architecture

Organic growth was critical to Truhoo’s business model. We worked with an SEO agency and implemented technical optimizations that many real estate platforms miss:

Angular Universal for server-side rendering

Page content loads on the server side so search engine bots can actually see it. Single-page applications without SSR are invisible to crawlers.

Clean URL structure without query parameters

Search filters don’t pollute URLs with query strings. Custom URL building and parsing mechanisms implement clean, crawlable URLs.

Open Graph meta tags

When users share property links, the correct image and description appear automatically. This drives social sharing and referral traffic.

Dynamic XML sitemap

The sitemap automatically reflects the current state of the site – new listings appear, removed listings disappear. Search engines always see accurate structure.

Intelligent robots.txt parsing

A parsing mechanism reads robots.txt, identifies pages that shouldn’t be indexed, and automatically applies noindex tags. No manual maintenance required.

Full compliance for the European market

Operating in Spain meant GDPR compliance was mandatory. We implemented comprehensive privacy controls:

• Active consent for Terms of Service and Privacy Policy at registration, with re-consent if terms change
• Legal document versioning with admin panel editing – no developer involvement required for policy updates
• Published Terms of Service, Privacy Policy, Listings Policy, and Cookie Policy – available to print or save as PDF
• User-controlled commercial communications – subscribe and unsubscribe at will
• Account removal requests – users can request their data be deleted