Users are increasingly attracted to social networking apps that offer privacy controls and that cater to specific interests or hobbies.
Customers have been shifting away from major social networks to simpler apps that let them do one thing they really love doing.
There is a huge market for niche social apps: from social networks for pets to video content sharing apps to mobile-first anonymous social networks.
|Snapchat||iOS, Android||Snapchat is an ephemeral messenger. Images or videos can only be viewed one time, and last from one to ten seconds. After that, they disappear forever. Sending photo messages has never been quicker. Teenagers are obsessed with Snapchat.|
|iOS, Android, Web, Nokia Symbian, BlackBerry, Nokia S40, Windows Phone||WhatsApp is a messenger that lets users send messages and media across many different platforms. It is cheap, costing only $1 per year, with the first year being free.|
|Yik Yak||iOS, Android, Web||Yik Yak is a location-based anonymous social network that is popular with students at high schools and colleges. It allows students to view nearby messages and post without sharing anything about their identity.|
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