Readymag, an Ultimate Tool to Introduce Your Business and Maintain a Strong Presence on the Web

Launched in 2012, Readymag, the web product of a Moscow-based startup, lets you build mini sites, presentations, portfolios, digital magazines, and photo stories that combine a solid user experience with stunning user interface design – all without a single line of code. Thanks to the fantastic opportunities it provides, Readymag has become quite widespread among creative professionals who either don’t have coding skills or don’t have time to create a website from scratch but still want to share their creativity with the world.

For years, we’ve been using Readymag to beautifully present our case studies – they reside in the Works section of our website. Of course, Readymag isn’t the only online design tool that we’ve worked with: we’ve experimented with at least five web publishing tools – Squarespace, Wix, Weebly, Atavist, and Creatorlink – but Readymag has proven the best.

You can easily create a microsite with Readymag to present your business and establish your presence on the internet. Readymag helps you create landing pages that work on both web and mobile (yep, they’re fully responsive) by using drag-and-drop tools, giving you the ability to launch your website (or “mag,” as they call them) in no time. You can explore Readymag-powered projects on the company’s official site.

Today, we’ll talk about how you can use Readymag, what advantages it has over other competing services, and what benefits you’ll get if you choose Readymag for your business.  

Complete creative freedom

When it comes to building websites, you can either design your website from scratch (starting with a blank canvas) or choose from predefined templates.

Everything you create inside the Readymag editor using its drag-and-drop interface is automatically coded and saved in the background. To check how your progress is going (meaning how your page will look live), you can switch between editor mode and preview mode.  

[Readymag – Predefined templates]

What about Readymag’s special features? Let’s examine them now.

  • Fonts and icons

Readymag is integrated with Adobe TypeKit, Webtype, and Google Fonts, so you can choose from a variety of fonts available to all subscription plans (the service provide several plans with different opportunities for fonts at each level). If you feel that Readymag limits your self-expression or if you want to add some uniqueness to your site, you can upload your own custom fonts to your project. This option is only available to paid subscribers.

[Readymag – Custom fonts]

However, custom fonts aren’t the only cool thing about Readymag.

  • Icons

This website building service also boasts integration with The Noun Project, an icon search service that gives you access to millions of high-quality icons of any nature – from primitive symbols to more advanced and artistic illustrations contributed by the service-wide community. These icons are accessible from the editor and can easily be found and used if you feel that your website urgently needs some decoration.  Check out this video to find out how to work with Readymag icons.

  • Pictures

If you’re building a website you’ll obviously need some pictures in your projects (corporate photos, images of your company’s products, or even some free stock photos to make your pages look more vivid and dramatic). Readymag allows you to do some basic image editing – zooming or cropping, making images rounded or transparent.  

Readymag also gives you the opportunity to search for images on Flickr and Instagram or even connect accounts to use your own photos.

[Readymag – Pictures]

  • Animations

You can further spice up your site and make it look more dynamic and appealing by applying animations. You can set up different triggers – “on load,” “on scroll,” or “on click and hover” – for different widgets. You can then apply effects that will play when these triggers are activated.

It’s possible to create more complex animations in multiple steps by applying multiple effects:

[Readymag Animations]

  • Video and audio

Large video backgrounds are nothing new for the modern web development industry – Spotify, Nike, Flipboard, and other giants have applied this approach to create deep and intriguing experiences either on their one-day campaign websites or their official portals.

Videos (as well as beautiful multi-level animations) are thought to be the best way to create a pleasant atmosphere on your site or demonstrate your product in action, or maybe to tell the story of your brand in a way that can be easily understood by users.

[Readymag – Video]

In other words, video is a perfect way of capturing your users’ attention. Readymag knows this, which is why the service lets you insert videos in your projects. Here comes yet another amazing feature of Readymag – integration with YouTube and Vimeo. Unfortunately, the service doesn’t support direct video uploads yet, but that may change soon – who knows.

Sometimes, however, video effects are not enough to create the right mood on your site. That’s when audio may help. In the case of Readymag, users can benefit from its collaboration with SoundCloud. But to embed a track, you have to sign up for SoundCloud.   

  • Social features

These days, it’s hard to imagine a website without social sharing functionality… without it, how are you going to engage with your audience and let them spread the word about your products and your content?

Readymag lets you add share buttons for Twitter and Facebook to your webpages – from small Like buttons to embedded comments that update in real time – with the ability to change their size and count the number of upvotes.

[Readymag – Social features]

Business functionality

  • Forms

At some point, you may feel the need to get feedback from your users or let them reach out to you. Readymag allows you to create custom feedback/contact forms, which include basic fields like name, email, and phone number as well as dropdowns (to choose from multiple options) and optional fields (for opinions, for instance).

Of course, you can style your forms, choosing from different button types, fonts, colors, layouts, and so on.

One more nice thing about the Forms functionality is that you can transfer acquired data to services such as Mailchimp or Google Docs or send data to yourself by email.

[Readymag – Forms]

  • Google analytics

You can connect Google Analytics to your Readymag-made website to collect valuable insights about your visitors – to check out the number of new users, see bounce rates and average time spent on a page, track user journeys, see where users come from, and get loads of other valuable data that can help you improve your business. You can connect to Google Analytics in two ways: by linking your Readymag account or linking a project with a custom domain.

Speaking of custom domains, you can either go with the standard “name.readymag.com” option or you can use your own domain name to host your website (which is great for businesses). All you need is a domain name and an active subscription. Readymag lets you register a domain name using their partner service iwantmyname.com. You can examine this guide to get a better understanding of how to set up your custom domain name.

As for the hosting, all your projects will be hosted on Amazon Cloud by default. So you can focus on your content and your clients and be confident that your website is always online and working fast.

  • SEO and sharing settings

You must be wondering how you can set up your presence on the web so users can easily find your website. In other words, you may want to know if you can optimize your site for search engines. Yes, you can.

Readymag states that all projects created using their tool are “ranked by search engines correctly.” This means that you can adjust basic SEO settings – like title, description, keywords, and URIs – for each page individually so they’ll be visible in search results.  

Moreover, in Readymag every page has its own unique URL that can be shared on social media. You can customize the appearance of your pages and add some descriptions in the Sharing Tab.

Embed customized widgets

You can also embed some code if you feel that your website lacks important functionality. For example, you may want to equip your website with more advanced (or prettier) contact forms (such as Typeform or Wufoo) or add some real-time chat functionality (like Intercom, for example). This is possible thanks to the Code Injection feature.

Responsiveness  

Thanks to the Readymag Viewport feature, you can build webpages that can be adapted to different screens.

Readymag has three breakpoints for responsive design:

  • Desktop

  • Tablet

  • Smartphone

These breakpoints guarantee that your landing page will look perfect on any device.

You can easily adjust webpage elements that are uploaded automatically from the desktop version or create a completely new version for other devices.

[Readymag – Responsiveness]

“So where can I see my new beautiful website?” you may ask. Well, your desktop projects can be viewed in all popular web browsers – Safari, Chrome, and even Microsoft Edge, whereas mobile websites are only guaranteed to work in Safari and Chrome for iOS and Android.

Support

Readymag provides 24/7 customer support to help solve problems quickly. There’s also a large community on Facebook where you can find a lot of specific questions and interesting ideas and solutions.

Approximate estimate for landing page creation*

*Numbers will vary depending on functionality, number of screens, and other details. We made these estimates considering one landing page and some states for it.

1. Simple (just text and images):

  • Research and wireframes: 10–14 hours

  • Concept and UI design: 12–20 hours

  • Readymag implementation: 6–10 hours

Total: 28–44 hours

2. Advanced (text, images, and small number of animations):

  • Research and wireframes: 10–14 hours

  • Concept and UI design: 12–20 hours

  • Readymag implementation: 6–10 hours

  • Animations: 6–8 hours

Total: 34–52 hours

3. Pro (text, images, custom animations, email subscription, contact form, etc.):

  • Research and wireframes: 16–20 hours

  • Concept and UI design: 12–20 hours

  • Readymag implementation: 8–14 hours

  • Animations: 8–16 hours

Total: 44–70 hours

Readymag is a great website constructor that provides a number of useful, features to build dazzling, fully functional landing pages that capture your customers’ attention and help you reach your business goals. Plus, working with Readymag is a great pleasure.

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