App Store Optimization
ASO tactics. What you need to do to promote your app on app stores
Secrets of Creating Excellent App Store Screenshots
Obtain a full guide on how to organize and present your app's screenshots for app stores, to attract more users to your app and boost downloads.
Tips on How to Write App Descriptions That Sell Your Product
We've built a guide on how to succeed on App Store and Google Play. There are 3 ways to define an app in the marketplace: name, description, and screenshots.
The Importance of Apple App Store Optimization and How to Do It Yourself
Discover how to improve your app visibility without hiring ASO specialists. Find out how to enhance your app's title, icon, screenshots, keywords, and reviews.
How to Reach the Top of the App Store Rankings with Your App
From this article, you will obtain some handy tricks and tips on how you cna make your application stand out from the competition on the App Store.
App Store Optimization: 4 Effective Hacks to Make Your App Store Visible
Learn more about the App Store optimization, and discover the four ways to substantially ameliorate the discoverability of your application.
Paid app marketing
Marketing tactics you don't want to miss
Facebook SDK: a Powerful Tool to Market and Promote Your App
Discover the six ways of how you can use the Facebook’s Software Development Kit (SDK), to successfully market and promote your application.
How to Promote Your App with Paid Marketing, Monetization, and Benchmarking Services
Paid marketing pricing structures breakdown and an overview of the popular paid user acquisition, app monetization and ad benchmarking services.
How to Promote Mobile Apps: An App Marketing Guide
This article is a step-by-step guide on how to promote your mobile app and build up a wise marketing strategy both before and after the app is launched.
Metrics matter
Getting to know AARRR, KPIs and other metrics to engage and retain users
Engagement in App's Success
The world of the mobile industry seems to be getting more and more obsessed with engagement. Increase i...
Understanding App Analytics, Metrics, and AARRR in Case You’re a Pirate
Mobile app analytics helps you decide how to communicate with users and retain them. Discover essential metrics, KPIs, AARRR, and the best tools.
How Can App Registration Impact KPIs? Which Type of Registration is Best For My App?
In this article, we are comparing five registration types in an app across the four Pirate metrics: Activation, Referral, Retention, and Engagement.
User Engagement in Social Media by Maslow
There are over 2 billion people in the world who use social media networks and this number is constantly ...
3 Essential Customer Experience Metrics: Measuring the Efficiency of Your Mobile App Marketing Campaign
The article explains how SMM metrics (social reach, customer sentiment and user demographics) can help you with mobile app marketing campaign.
Stories to learn from
Success and failure. And what they can teach us about mobile app marketing
How to Gain a Critical Mass of Users for Your Dating App
From this post, you will discover the top tips on how you can get five thousand users for your mobile dating startup at the pre-launch state.
Why These 4 Startups Failed
Only 60% of startups survive to age of three, and only 10% make it for a decade or longer. Let's try to learn some lessons from four tech startups that failed.
4 Startup Mastered Epic Marketing: Choose Your Recipe for Success
Four amazing marketing strategies that brought Slack, Powered Now, Instacart, and Yik Yak mobile apps to success.
Learn These 4 Lessons if You Don't Want Your App to Fail
This article teaches important lessons that will prevent your startup from failing
5 Design Tricks to Compel Audience in 2016 for Mobile App Product Owners
How do you win the competition on the mobile app market in 2016? Here are five design recommendations from Yalantis team that you should follow.
Lyft, RunKeeper, and Taco Bell: Tree Success Stories of Social Media Marketing for Mobile Apps
Looking for some tips on Social Media Management? Discover the SMM strategies developed and used by such giant businesses as Lyft, Runkeeper, and Taco Bell.
What Can We Learn From Successful Dating Startups?
In this post, we're sharing a guide to building a successful dating app, based on the experience of such giants as Tinder, Hinge, Grindr, Pure, and Her.
Listen to your users
It's impossible to develop an app that people will use without understanding your target audience, getting user feedback and testing
How to Get Feedback for Your Mobile App
User feedback helps to improve your app and get good reviews for app stores. Here are a couple approaches to when and how to ask for user feedback.
How to Make an App for Youth: What 5 Things You Should Know About Millennials Before Developing
To build an app for youth, you need to be them, or at least know what millennials need. We've done the heavy lifting for you. Check out 5 things you can use to appeal to young generation
How to Run App A/B Tests and Get Results
Discover how to conduct successfull A/B testing for your app, app store page, as well as the landing page: theory, tips, and real-life cases.
How to Develop an App for a Luxury Brand: Tips for Making a Fancy Luxury App
Discover the best tips and tricks of luxury branded app development and what you can learn from the famous brands that have created an app.
Talk to your users
Learn how to develop brand voice and start communicating with your users
3 Essential Types of Push Notifications to Inspire Loyalty from Your Users
Do you know how to increase the retention rate for your app users? Here are three types of push notifications that can really help you retain users.
How Do You Develop Brand Voice for In-App Communication?
We're describing the four ways to develop a brand voice and explain how MailChimp, HipMunk and Vocabulary.com deal with in-app communication.
Market research
Use these tips to conduct market research and validate your ideas
Building a Mobile Startup That Makes Money
We described the steps a mobile startup has to go through to achieve success, from finding a product/market fit to keeping the growth rate and monetizing.
How Product/Market Fit Canvas Can Help You in App Development
If you want to find out who your customers are, how to connect with them and meet their expectations, consider using the Product/Market Fit Canvas.
How to Audit Your Competitor’s Digital Strategy
Discover how to properly conduct an audit of your competitor’s digital strategy and learn what benefits your business can get from such an audit in this detailed guide.