ASO tactics. What you need to do to promote your app on app stores
Obtain a full guide on how to organize and present your app's screenshots for app stores, to attract more users to your app and boost downloads.
We've built a guide on how to succeed on App Store and Google Play. There are 3 ways to define an app in the marketplace: name, description, and screenshots.
Discover how to improve your app visibility without hiring ASO specialists. Find out how to enhance your app's title, icon, screenshots, keywords, and reviews.
From this article, you will obtain some handy tricks and tips on how you cna make your application stand out from the competition on the App Store.
Learn more about the App Store optimization, and discover the four ways to substantially ameliorate the discoverability of your application.
Marketing tactics you don't want to miss
Discover the six ways of how you can use the Facebook’s Software Development Kit (SDK), to successfully market and promote your application.
Paid marketing pricing structures breakdown and an overview of the popular paid user acquisition, app monetization and ad benchmarking services.
This article is a step-by-step guide on how to promote your mobile app and build up a wise marketing strategy both before and after the app is launched.
Getting to know AARRR, KPIs and other metrics to engage and retain users
The world of the mobile industry seems to be getting more and more obsessed with engagement. Increase i...
Mobile app analytics helps you decide how to communicate with users and retain them. Discover essential metrics, KPIs, AARRR, and the best tools.
In this article, we are comparing five registration types in an app across the four Pirate metrics: Activation, Referral, Retention, and Engagement.
There are over 2 billion people in the world who use social media networks and this number is constantly ...
The article explains how SMM metrics (social reach, customer sentiment and user demographics) can help you with mobile app marketing campaign.
Success and failure. And what they can teach us about mobile app marketing
From this post, you will discover the top tips on how you can get five thousand users for your mobile dating startup at the pre-launch state.
Only 60% of startups survive to age of three, and only 10% make it for a decade or longer. Let's try to learn some lessons from four tech startups that failed.
Four amazing marketing strategies that brought Slack, Powered Now, Instacart, and Yik Yak mobile apps to success.
This article teaches important lessons that will prevent your startup from failing
How do you win the competition on the mobile app market in 2016? Here are five design recommendations from Yalantis team that you should follow.
Looking for some tips on Social Media Management? Discover the SMM strategies developed and used by such giant businesses as Lyft, Runkeeper, and Taco Bell.
In this post, we're sharing a guide to building a successful dating app, based on the experience of such giants as Tinder, Hinge, Grindr, Pure, and Her.
It's impossible to develop an app that people will use without understanding your target audience, getting user feedback and testing
User feedback helps to improve your app and get good reviews for app stores. Here are a couple approaches to when and how to ask for user feedback.
To build an app for youth, you need to be them, or at least know what millennials need. We've done the heavy lifting for you. Check out 5 things you can use to appeal to young generation
Discover how to conduct a successfull A/B testing for your app, app store page, as well as the landing page: theory, tips, and real-life cases.
Discover the best tips and tricks of luxury branded app development and what you can learn from the famous brands that have created an app.
Learn how to develop brand voice and start communicating with your users
Do you know how to increase the retention rate for your app users? Here are three types of push notifications that can really help you retain users.
We're describing the four ways to develop a brand voice and explain how MailChimp, HipMunk and Vocabulary.com deal with in-app communication.
Use these tips to conduct market research and validate your ideas
We described the steps a mobile startup has to go through to achieve success, from finding a product/market fit to keeping the growth rate and monetizing.
If you want to find out who your customers are, how to connect with them and meet their expectations, consider using the Product/Market Fit Canvas.
Discover how to properly conduct an audit of your competitor’s digital strategy and learn what benefits your business can get from such an audit in this detailed guide.
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