App Store Optimization
ASO tactics. What you need to do to promote your app on app stores
Secrets of Creating Excellent App Store Screenshots
How do you attract more users and boost your app's downloads simply by taking screenshots and putting them on your app page in the App Store or Google Play?
Tips on How to Write App Descriptions That Sell Your Product
There are three components of an app’s ‘definition’: its Name, its Description in the marketplace, and Screenshots. We've put together a guide on how to be successful on the App Store and Google Play
The Importance of Apple App Store Optimization and How to Do It Yourself
Some exact way you can improve your app's visibility with ASO without having to hire ASO specialists
How to Reach the Top of the App Store Rankings with Your App
Simple steps that you can take to get your app featured on the App Store.
App Store Optimization: 4 Effective Hacks to Make Your App Store Visible
4 tips to come up with the right app title for App Store
Paid app marketing
Marketing tactics you don't want to miss
Facebook SDK: a Powerful Tool to Market and Promote Your App
Learn how Facebook SDK can help you market and promote your app without spending much money and resources
How to Promote Your App with Paid Marketing, Monetization, and Benchmarking Services
Paid marketing pricing structures breakdown and an overview of the popular paid user acquisition, app monetization and ad benchmarking services.
How to Promote Mobile Apps: An App Marketing Guide
The mobile app market is a challenging environment. Year over year it becomes more difficult to stand out...
Metrics matter
Getting to know AARRR, KPIs and other metrics to engage and retain users
Engagement in App's Success
The world of the mobile industry seems to be getting more and more obsessed with engagement. Increase i...
Understanding App Analytics, Metrics, and AARRR in Case You’re a Pirate
Building an app is just the initial step in implementing a business idea. After releasing a product to th...
How Can App Registration Impact KPIs? Which Type of Registration is Best For My App?
Comparing five registration types across four Pirate metrics: Activation, Referral, Retention, and Engagement
User Engagement in Social Media by Maslow
There are over 2 billion people in the world who use social media networks and this number is constantl...
3 Essential Customer Experience Metrics: Measuring the Efficiency of Your Mobile App Marketing Campaign
This article explains how social media marketing metrics (social reach, customer sentiment and user demographics) can help you with your mobile app marketing campaign.
Stories to learn from
Success and failure. And what they can teach us about mobile app marketing
How to Gain a Critical Mass of Users for Your Dating App
Dating startups need to have a sufficient user base at the very launch. Our tips on how to position your dating app, promote it, get your first 5 thousand users and keep the user base growing
Why These 4 Startups Failed
If you’re the founder of a mobile startup, there’s a good chance you’re going to fail. According to ...
4 Startup Mastered Epic Marketing: Choose Your Recipe for Success
Four amazing marketing strategies that brought Slack, Powered Now, Instacart, and Yik Yak mobile apps to success.
Learn These 4 Lessons if You Don't Want Your App to Fail
This article teaches important lessons that will prevent your startup from failing
5 Design Tricks to Compel Audience in 2016 for Mobile App Product Owners
There are five important things in mobile app design that you need to pay most attention to if you want to win the competition in 2016
Lyft, RunKeeper, and Taco Bell: Tree Success Stories of Social Media Marketing for Mobile Apps
What strategies did Lyft, Runkeeper, and Taco Bell use to spread on social media?
What Can We Learn From These Five Successful Dating Startups?
Tinder, Hinge, Grindr, Pure, Her. How did these dating apps become so popular? What do they all have in common? The answers are here.
Listen to your users
It's impossible to develop an app that people will use without understanding your target audience, getting user feedback and testing
How to Get Feedback on Your Mobile App
The success of any consumer oriented product fully depends on its customers, and mobile apps are no exc...
How to Make an App for Youth: What 5 Things You Should Know About Millennials Before Developing
To build an app for youth, you need to be them, or at least know what millennials need. We've done the heavy lifting for you. Check out 5 things you can use to appeal to young generation
Revealing A/B Testing: How to Run Mobile App A/B Testing and Get Results
How to conduct a successful A/B testing for your app, app store page, and landing page: theory, tips, and real-life cases.
Talk to your users
Learn how to develop brand voice and start communicating with your users
3 Essential Types of Push Notifications to Inspire Loyalty from Your Users
How do you increase retention rate for your app users? These 3 types of push notifications can help
How Do You Develop Brand Voice for In-App Communication?
4 ways to develop a brand voice. How do MailChimp, HipMunk and Vocabulary.com deal with in-app communication?
Market research
Use these tips to conduct market research and validate your ideas
Building a Mobile Startup That Makes Money
We described the steps a mobile startup has to go through to achieve success, from finding a product/market fit to keeping the growth rate and monetizing.
How Product/Market Fit Canvas Can Help You in App Development
This article explains how to use Product/Market Fit Canvas in your app development
How to Audit Your Competitor's App
The article talks about conducting your competitor's app audit and how to use it to your benefit
